NICKI MINAJ FRONTS H&M’S HOLIDAY CAMPAIGN

Swedish fast-fashion retailer H&M has announced that its 2017 Holiday campaign film will star rapper Nicki Minaj alongside actors Jesse Williams and John Turturro. Directed by Johan Renck, the film tells a story of a parallel fantasy world filled with memorable characters and a universal message of caring for one another.

A modern take on the classic fairytale, the film centers around a heroic little girl who tracks down the evil brother of Santa Claus in order to save the holiday season from his selfishness. Minaj stars as the mother of the little girl, as well as the fabulous fairy, named the Wisest Thingy, while Williams plays the dual role of the father and the supernatural Fastest Fairy, and Turturro takes on the part of both Santa Claus and the evil brother of Santa Claus.

“I love the film’s overall empowering message,” said Minaj. “I love seeing this young girl become the champion that lives in all of us. There’s always magic in the air during the Holidays.”

“It’s exciting to see our festive designs come to life together with such inspirational talents,” added Pernilla Wohlfahrt, head of design and creative director at H&M. “They definitely added some extra magic to the film and we hope that our customers will love how the fashion is presented throughout the holiday season at H&M.”