Nike, Inc. has appointed Adam Sussman as the company’s first chief digital officer, reporting to Nike Brand president Trevor Edwards, in a move to help accelerate its digital strategy.
In his new role, Sussman will lead the team responsible for the development of industry-leading digital products and services across Nike.com, Nike+ and Brand Digital platforms. Sussman’s team will also drive Nike’s consumer engagement, while accelerating the collective power of all of Nike’s digital products and services for consumers.
Prior to joining Nike, Sussman held multiple positions in the interactive gaming and entertainment industries, including EA Mobile and Disney Interactive, where he gained deep expertise in general management, marketing, strategic planning and digital product commercialization.
“Adam’s wealth of experience in digital, consumer technology and strategy leadership makes him the perfect person to tackle tomorrow’s challenges today,” Edwards said. “Adam is just as passionate about solving a problem for one athlete as he is introducing that innovation to a global community. 2016 promises to be a big year for the world of Nike digital, and this is just the beginning.”