NIKE DEBUTS NEW APP, WILL OPEN FIRST DIGITAL STUDIO

Nike has launched its much-anticipated Nike+ app, available both on Android and IOS, which gives consumers personal access to Nike’s signature services, including its most-coveted products, expert guidance and live events, all in one easy-to-access place.

The Nike+ app adapts to each consumer’s preferences — serving up the best, most relevant product recommendations as well as access to NIKEiD customization options within the personal store. Consumers will receive Nike+ Reserved For You invitations comprised of special products and events selected and set aside for them based on their preferences. The app also features a personalized feed with curated stories, created by world-class athletes, experts and the Nike brand, all of which have been tailored to their interests.

Consumers can also become Nike+ members, unlocking benefits like free shipping and 30-day product trials. Additionally, consumers can book Nike+ Training Club and Nike+ Run Club live sessions, spots at special Nike events or Nike+ 1:1’s with experts in-store, through the app.

Nike has also announced that it will open its first digital studio in New York City, focused on accelerating the company’s digital connection to consumers. It will be focused on pioneering engaging, consumer experiences across the Nike Digital portfolio. The digital studio will house a newly acquired team of talented tech entrepreneurs, formerly of Virgin Mega, who will initially work on expanding the community and functionality of Nike’s core mobile experiences to better serve athletes everywhere. This team of mobile experts is at the center of technology, culture and commerce and will enable Nike to capitalize on the latest market and consumer opportunities.

“Our consumers want instant access to the best of Nike and we’re excited to be offering expanded Nike+ services, personalized to athletes everywhere,” said Trevor Edwards, president, Nike Brand. “Digital enables us to better serve our consumers across our business and we will continue to invest in our digital portfolio of services and connect with athletes anytime, anywhere.”

Added Adam Sussman, Nike’s VP and chief digital officer: “I’m excited about the expertise that the NYC digital studio will bring to Nike. This new team will greatly advance our efforts to build strong, authentic connections to our consumers by delivering fun, innovative experiences, easy access to our products, and robust community engagement.”