Nike Drops DSW, Urban Outfitters, Macy’s In Quest For More DTC Sales

In its shift toward a more DTC-driven business, Nike has notified another seven wholesale accounts that they will be shut down, according to Williams Trading analyst Sam Poser. Nike did not immediately respond to a request for comment. Among those cut are big names, including DSW, Urban Outfitters and Macy’s, along with Big Five, Olympia Sports, Duhnams and Shoe Show. (Nike will no longer sell apparel directly to Macy’s, but the Finish Line at Macy’s business will still receive products, according to an emailed analyst note from Poser.) The news comes after the athletics retailer dropped nine wholesale accounts last August, including Belk and Zappos. “While we are startled by Nike’s decision to no longer sell the multi-branded retailers listed below, we are not surprised,” Poser said. Read more at Retail Dive.