Stitch Fix Relied On Flexibility To Ride Out The Pandemic. CEO Katrina Lake Says Those Changes Are Here To Stay

Stitch Fix began 2020 as a company that offered a fun, convenient way to shop: get a personalized box of clothes, or ‘fix,’ shipped to you and choose what you keep. But the company is riding out the home stretch of the pandemic well aware of its other strengths. Among them, the data-informed ability to adapt quickly to changing consumer preferences, from ditching work shirts on a dime to predicting what customers will want to buy as they leave quarantine and its ubiquitous elastic waistbands behind. Read more at Fortune.

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