Nike Turned Backlash Over Its USPS Air Force One Into A Winning Collab

Nike turned an L into a W quickly by turning the backlash surrounding this release into a winning collab. Last month, Nike found itself in some hot water when it first teased the Air Force 1 Experimental, which heavily takes inspiration from the USPS’ Priority Mail shopping boxes – however, at the time, without seeking out USPS to collaborate. Not only did Nike use the USPS’ intellectual property without authorization, but as USPS pointed out, the Postal service receives no tax dollars and relies entirely on merch sales. So for the multi-billion sportswear giant to make a Postal Service-inspired shoe without sharing the wins… that didn’t sit right with many people. Read more at Highsnobiety.