Nike’s Latest Air Jordan Sneaker ‘Drop’ Showcased The Potential Of Snapchat Commerce

Snapchat has yet to make a big splash in e-commerce, choosing instead to keep the focus on its advertising business model for now. But a partnership between the social media app and Nike during the NBA’s All-Star weekend showcased Snapchat’s potential to become a home to exclusive commerce experiences in the future. Over the All-Star weekend, Nike hosted a special concert in Los Angeles, the host city of the game. Attendees were guided to use the Snapchat camera to scan a code displayed on a basketball-hoop backboard to view the new Air Jordan III “Tinker” sneaker in the app. Read more at Recode.