NILI  LOTAN  OPENS FIRST MEN’S STORE AT 183 DUANE IN TRIBECA

Designer Nili Lotan celebrated the opening of her first men’s store at 183 Duane Street in Tribeca by bringing together notables from fashion, art, music, design, and local communities on Thursday, September 5.

The space, an homage to Lotan and her partner David Broza, reflects their shared passions of rock ‘n’ roll, ’70s Yves Saint Laurent, uniform dressing, and Americana. Guitars, symbolizing their commitment to the One Million Guitars non-profit initiative, were prominently displayed, with every purchase supporting music education for children worldwide. The evening marked a new chapter for the brand, blending fashion, music, art, and community in the heart of Tribeca.

Lotan opened her first atelier and store in Tribeca in 2006 because of its intimate neighborhood feel, where she has lived with her life partner, singer-songwriter David Broza, for many years. Lotan’s vision was that the store could be an interim community space between work and home for women to connect with themselves and the brand. As Nili Lotan continues to grow, now with the launch of Men’s, Lotan envisions the two stores, Women’s at 188 Duane and Men’s at 183 Duane, as a creative destination and experience for neighborhood residents and visitors.

The collection is guided by a very clear visual and design vocabulary inspired by Bob Dylan’s spirit and sensibility—classic cool styled with rock’ n’ roll nonchalance and an element of refinement. Lotan offers easy, relaxed wardrobe elements for a sophisticated man to integrate into his full lifestyle.

The store at 183 Duane is an homage to the love between Lotan and Broza. Located across the street from the women’s store, down the block from the brand’s design studio, and walking distance from the couple’s loft on Leonard, the vision for the Lotan’s first Men’s store is dedicated to all things she and Broza share in their love and lives together. Lotan envisions activating the space with collaborations with Tribeca residents and businesses.

Upon entering, clients are greeted by Nili Lotan signature garment racks inspired by Marcel Breuer’s iconic tubular steel chair holding the men’s collection and an espresso bar. Moving through the space, hand-selected antiques and artwork, including photography by Allan Tannenbaum and Dudi Hasson, are thoughtfully arranged. Warm mid-century wood bookshelves house a revolving collection of the couple’s favorite art books, music books, design books, ceramics, and vinyls for sale. Custom mid-century furniture grounds the space and invites another opportunity for connection.