No exciting product?

by Steve Pruitt

Q: I haven’t seen any really exciting product for fall. How can I drive sales with the same old, same old?

A: As merchants, we constantly need to be looking for new product because newness drives sales. There will always be new things, but I understand what you’re saying about fall goods not being as different this year. The fall good we’ve seen offer subtle changes–small details that make them special. Your customers may not notice these subtle changes right away, so it’s your job to point them out and tell customers why they are special. If you can do this, you can get them excited about fall shopping.

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