NOBIS UNVEILS FALL COLLECTION, CAMPAIGN
Nobis has unveiled its fall/winter 2021 collection, with noteworthy Toronto-based photographer and filmmaker William Ukoh at the helm of the campaign creative. The new collection introduces a new dichotomy for the Canadian outerwear brand, as well as new layering categories, palettes, and vivid prints.
The collection embodies Nobis’ continuous evolution, reflecting both traditional tailoring and performance outerwear suited for the urban explorers of the world. The duality between the worlds of Nobis’ conceptual Nomad and Navigator caters to the bold everyday urban explorer — the Nomad explores more minimalist, streamlined silhouettes, and the Navigator showcases the brand’s traditional-yet-innovative tailoring and classic silhouettes.
Designed for the urban explorer, the collection meets the changing needs of global seasonality and mild to extreme weather conditions by featuring Nobis’ signature membrane laminations, seam-sealed construction, durable water-repellent coatings, and premium Canadian-origin white duck down insulation. The offering for men, women, and children fuses three nature-inspired prints, four new neutral hues, and a mix of 15 key styles with the Nobis’ signature focus on capability and performance.
“With the 2021 fall/winter collection, we wanted to shift the focus – stylistically, functionally, and visually,” said Robin Yates, co-founder and vice president at Nobis. “We wanted to further our commitment to adaptive performance and individuality by amping up the versatility and modularity within the new collection.”
To complement the design process and bring a new vision to life, Nobis tapped Canadian creative William Ukoh, known for his ability to create digital 3-D environments to illustrate his view of the world through color, texture, and dimension, inspired by his global experiences. Ukoh’s digital 3-D environments, developed for Nobis’ fall/winter 2021 collection, allow consumers to see the contrasting elements of the Nomad and Navigator and how the collection can withstand the urban elements of the environment.
“The campaign was designed to reflect different moods and textures of winter within the digital 3-D environments,” added Ukoh. “The 3-D generated environments speak to the design language found in both the Nomad branch and the Navigator branch. We melded realism with digital reality through the use of digital environments and real models to keep the collection grounded in reality while still leaning into the evolving landscape of digital reality.”
Arriving online and at retailers this month, the fall/winter 2021 collection will be available at nobis.com, Nordstrom, nordstrom.com, SSENSE, Sporting Life, and more.
