Nordstrom Commits To Working With The 15 Percent Pledge For A Decade

Nordstrom is the first retailer to sign a 10-year agreement with the 15 Percent Pledge, founded a year ago to address racial inequities in retail. The department store committed to a tenfold increase in purchases from and partnerships with Black-owned or -founded brands by the end of 2030, according to an emailed press release from the nonprofit. In a survey released Wednesday, the group said participating retailers have at least doubled their assortments from Black-owned businesses within six months of taking the Pledge; that companies’ marketing and editorial reforms have boosted brand awareness for Black entrepreneurs by 20 percentage points; and that those addressing hiring have, on average, doubled their percentage of Black employees at director level or higher. Read more at Retail Dive.