Nordstrom Debuts Interactive Livestreams

Nordstrom on Wednesday announced a shoppable, interactive livestream platform, an extension of the more than 50 virtual events the retailer has hosted since last year. During each show, customers can shop at Nordstrom.com and participate in a live chat, according to an emailed press release. The first, on Thursday from the New York City flagship, will feature fashion designer turned stylist José Ramón Reyes demonstrating ways to wear Burberry pieces. Part of the presentation will be pre-recorded and will conclude with a question and answer session. Upcoming events feature beauty, skincare and fashion experts and brand representatives, who will provide tips and tricks of the trade, the company said. Read more at Retail Dive.