NORDSTROM INTRODUCES REFRESHED BRAND, EMPHASIZING QUALITY ESSENTIALS

Nordstrom has unveiled a revamped iteration of its in-house brand, focusing on a curated selection of high-quality, style-driven essentials designed to transcend occasions and seasons. The retailer’s in-house team of designers has reimagined traditional silhouettes, emphasizing versatility and longevity in each piece.

The newly launched Nordstrom collections balance tailored classics and minimalist pieces for everyday wear. With a keen eye for detail and premium fabrications, the brand aims to offer a functional wardrobe that seamlessly adapts to diverse lifestyles.

Drawing inspiration from minimalist and modern utility trends, contemporary coastal, and neo-classical elements, the brand’s color palette reflects neutral, seasonless tones alongside soft, seasonal hues, enriching each garment with depth and sophistication.

The debut collection includes a range of layering pieces and mix-and-match patterns, including oversized blazers, tailored pants, cropped jackets, sleek dresses, and bold patterned sets. Available in sizes XXS-XXL, retails run between $29.50 to $179.

“The Nordstrom brand is a culmination of the incredible fashion we’re inspired by in our work every day, along with customer feedback,” says Nina Barjesteh, president of Nordstrom Product Group, Nordstrom. “Our goal is to create an assortment of well-designed, style-led essentials and trend right must haves our customers expect from us. Our designers are meticulous about the quality, design details, and fit of each piece. Our Nordstrom collections are approachable to wear and accessible in price.”

Complementing the apparel line, Nordstrom has also introduced a footwear collection featuring simple hardware, elongated shapes, and rich leather designed for enduring comfort and style. From strappy sandals to mules, available sizes range from 5 to 12, starting at $69.95.

Nordstrom’s new collection includes jewelry and accessories, including hats, earrings, rings, and belts.

Starting today, the Nordstrom brand will be available in Nordstrom stores and online. Seasonal drops are scheduled for spring, resort, fall, and holiday collections.