NORDSTROM NYC HOSTS HOLIDAY TAKEOVER WITH THE BLIZZ ON 57TH STREET

Last Thursday, Nordstrom celebrated its Wonder All the Way campaign and holiday takeover, The Blizz on 57th Street, in New York City, with a one-night-only private shopping event for VIPs, media, industry tastemakers, customers, and friends of Nordstrom.  In attendance were the company’s executives, including Olivia Kim, head of creative merchandising, Rickie De Sole, VP, fashion director and Jian DeLeon, men’s fashion director. Actors and creatives such as Tiffany Haddish, Ronny Chieng, model Hanne Gaby Odiele, and designers Laura Kim and Fernando Garcia also attended. 

The festive takeover transformed the flagship store inside and out, featuring a cast of larger-than-life inflatable characters voiced by the legendary filmmaker and actor John Waters and the unmistakable Fran Drescher.  Inspired by iconic fictional New York City staples, these inflatables were entertainment for guests of all ages through sound installations, an interactive treasure map helping guests find the Blizz and their creature friends, immersive activities to win prizes, and exclusive holiday collectibles available only at Nordstrom NYC. 

Each floor of the flagship was decked out in holiday cheer and featured interactive games, including a claw machine, ring toss, balloon darts, pin-the-beard, spin-to-win classic arcade games, and more. While they shopped, guests dined on holiday-themed treats, including New York City street cart pretzels, hot dogs, and roasted nuts. 

The Blizz on 57th Street will be on display at the Nordstrom NYC Men’s & Women’s stores through January 5, 2025.