NORDSTROM NYC TRANSFORMS WITH THE BLIZZ ON 57TH STREET HOLIDAY TAKEOVER STARRING JOHN WATERS AND FRAN DRESCHER
This holiday season, Nordstrom NYC’s flagship on 57th Street will be immersed in a world of wonder as part of the Wonder All the Way campaign and display, The Blizz on 57th Street. This activation celebrates the spirit of holiday magic and the timeless joy of seeing the world through limitless wonder.
The festive takeover transforms the flagship to create both a shopping destination and a visual spectacle, offering customers an unforgettable seasonal experience. The Blizz on 57th Street features a cast of larger-than-life inflatable characters voiced by the legendary filmmaker and actor John Waters and the unmistakable voice of actress Fran Drescher. These inflatables, inspired by iconic fictional New York City staples, are an entertaining visual treat for the whole family. The heart of the takeover is Mr. Blizz, a charming inflatable presiding over the 57th Street entrance, with a unique power to turn everyday objects and beings into gigantic, lively characters such as Dimmy & Quaser, the burnt-out stars, Rose, Ruby & Violet, the chatty lipsticks, Connor & Connie, the humble traffic cones and many more.
The campaign is conceived by a collective of creative visionaries led by Thom Bettridge, editor-in-chief of i-D Magazine; Matthew Mazzuca, former creative director of Barneys New York; illustrator and animator Anthony Ferrara; artist and production designer Desi Santiago; and Gian Gisiger, long-time graphic designer behind Balenciaga. They were all brought together by Justinian Kfoury of Total Management.
“We are beyond excited to bring The Blizz on 57th Street to life at the Nordstrom NYC flagship this holiday season,” says Olivia Kim, SVP of Creative Merchandising. Nordstrom has always strived to be a platform for discovery, and we look forward to infusing the joy of the holidays with the unique spirit of New York, creating an unforgettable experience for those who visit our flagship this holiday. Partnering with this collective of New York-based creatives and friends continues to reinforce our commitment to this community.”
Along with Mr. Blizz at the entrance, Nordstrom NYC’s interior is transformed with a cast of endearing and playful characters, including Pigeonthia, a mystical, fortune-telling pigeon providing guests with insights into their futures. Wonder Ring is an interactive token-operated machine dispensing whimsical rings corresponding to each guest’s fortune. Additionally, visitors are guided through the experience with a treasure map featuring a collect-them-all sticker book to find all the Blizzy creatures for a chance to win exciting prizes. The cast of Mr. Blizz’s friends offers delight and surprise around every corner, embodying the magic of the holiday season where possibilities feel boundless.
Nordstrom NYC will also welcome back the ever-popular Santa Snow Show from November 29th through December 24th, with daily performances featuring special characters throughout the store. Santa will be available to take ‘elf-ies’ with children on lower level 2.
The Blizz on 57th Street will be on display at the Nordstrom NYC Men’s & Women’s stores starting today through January 5th, 2025. This experience at Nordstrom NYC will captivate hearts and imaginations alike, making this holiday season unforgettable for visitors of all ages.