Nordstrom opens its second store in connecticut

by Stephen Garner

Nordstrom has opened the doors to its newest store at the SoNo Collection in Norwalk, Connecticut, the company’s second full-line store in State. The first Nordstrom store in Connecticut opened at Westfarms Mall in Farmington in 1997. 

The three-level, 140,000 square-foot store features the latest store design, a brand-new service concept, a new beauty and wellness experience, and a comprehensive offering of clothing, shoes, and accessories for the entire family.

The company’s newest store design concept includes lighter fixtures, more windows and natural light that connect the shopping experience to the outside world. The goal was to create spaces where customers want to spend their leisure time, to encourage a sense of discovery for new brands or styles they haven’t tried before.

Men’s shoes and clothing include designer brands like Ksubi, Norse Projects, and Christian Louboutin, as well as Madewell Men, Patagonia, and Topman, to name a few. The Kid’s Wear department features Tucker + Tate, Miles Baby, and Mini Boden, and the store also has an At Home department, a full-service bistro-style restaurant Bazille, and Ebar, for artisan coffee and snacks.

Women’s apparel features fashion in a variety of price points including of-the-moment brands like Rag & Bone, Veronica Beard, Frame, and Saloni; designer brands including Missoni, Carolina Herrera and Oscar de la Renta; and exclusive and limited distribution brands like Madewell, Topshop and more than 35 Nordstrom Made labels. In shoes, customers can find everything from Nike to Doc Martens to Christian Louboutin, including several Nordstrom exclusive styles from Valentino, Prada, Golden Goose, and Givenchy. The store also has four specialty handbag boutiques including Chloe, Longchamp, Givenchy and Mansur Gavriel.

Customers will also find the retailer’s latest beauty concept Nordstrom Beauty Haven, which highlights wellness, haircare and beauty tools with top trending brands and services to pamper customers from head-to-toe – whether they have 30-minutes or three hours.

“We’re eager to welcome customers to showcase our latest store design and some of the company’s most exciting new beauty and service concepts, in addition to great fashion at a breadth of price points,” said Molly Carmody, Nordstrom the SoNo Collection store manager. “We can’t wait for customers to experience the best of what we have to offer and look forward to welcoming them right here in Norwalk.”

As the retail landscape continues to evolve, Nordstrom is looking to make shopping in-store and online a seamless experience that’s easy, convenient and serves customers on their terms. The answer? A new service concept called Express Services, launching at Nordstrom the SoNo Collection for the first time. This new department features a dedicated 2,700 square-foot area where customers can pick-up online orders, try them on, issue express returns and access in-store alterations and tailoring services all in one place. Additional services include curbside pickup, complimentary personal styling, bra and prosthesis fitters, and more.

At the end of the month, Nordstrom the SoNo Collection will be joined by Nordstrom NYC – the company’s first flagship store in New York City, opening October 24. The Men’s Store NYC opened in April of 2018.