NORDSTROM UNWRAPS HOLIDAY PLANS FOR ITS MOBILE SHOPPING APP
Nordstrom has refreshed its mobile app for the holidays, bringing the richness of shopping in-store to the digital experience. The retailer will offer convenient services like gift finding and style help, fast and reliable two-day shipping in most markets, and more. Starting with a vibrant new look and feel on the homepage, the refreshed app aims to inspire and make the experience more personal.
Get Inspired
Nordstrom has made it easy for customers to access unique editorial content and to stay on top of the latest fashion and beauty trends, from runway-inspired looks to street-style must-haves. The refreshed app has interactive new features like trend reports, which blend the expertise of Nordstrom’s stylists with the power of generative AI to scale and deliver the most relevant trends. Users can interact with the Style Swipes feature, which makes product recommendations based on their habits and preferences. Customers will also find fun and approachable styling videos to help inspire their sartorial sense.
Personalized Recommendations
Whether shopping in-store or digitally, customers’ personal connection with Nordstrom should remain the same. Like working with their favorite stylist in-store, the more customers interact with the Nordstrom app; the better the app will get to know them through enhanced learning features, making for better and more personalized recommendations. With the new capabilities, customers will be served with more brands and products that matter to them, along with inspirational content to bring it all together. The refreshed app also offers improved search capabilities to find the right products faster.
The Nordy Club
As members of the Nordy Club, customers earn points towards Nordstrom Notes every time they shop and can use these Notes to spend on the things they love. They will now see their available Nordstrom Notes and Nordy Club loyalty level benefits at the top of the Home tab, tracking rewards in real time.
Same-Day, Next-Day Order Pick Up and Free 2-Day Shipping
Throughout the holiday season, customers can filter purchases on Nordstrom.com for same-day and next-day order pickup options and select the most convenient Nordstrom, Nordstrom Local, or Nordstrom Rack store to pick up the order. Free two-day shipping is available on thousands of items in over 25 major markets. As always, Nordstrom.com offers free shipping and returns at any store.
Free Gift and Styling Help
Customers can shop for the perfect gift or find a look for any occasion, free of charge. They can request a look from a stylist on the Nordstrom app or schedule an appointment to visit in-store.