NORDSTROM INITIATIVES EMBRACE THE SPIRIT OF GIVING

by Christopher Blomquist

Giving Tuesday may be six days away but Nordstrom has already embarked on numerous charitable and socially minded projects to give back to those in need.

For the second year in a row the retailer is supporting two organizations as its “holiday partners”: Operation Warm, a nonprofit that provides coats to kids in need, and Big Brothers Big Sisters of America and Canada, which provides support mentorship for youth via volunteer “older siblings.”

Nordstrom customers will be able to donate to these groups in a number of ways. They can purchase a Sponsor-a-Moment tag at Nordstrom Rack or a Giving Tag at Nordstrom or Nordstrom Local, add a donation at checkout, schedule a $20 “virtual Santa Chat” or donate directly to the two groups.

In addition, through December 31, a portion of the proceeds of Santa Sacks sold at the Nordstrom NYC flagship and Men’s Store, as well as Nordstrom Local in New York City’s West Village and Upper East Side will be donated to Good+Foundation, a national nonprofit that works to dismantle multi-generational poverty by pairing tangible goods with innovative services for low-income fathers, mothers and caregivers. Nordstrom is committed to making a minimum donation of $10,000 to Good+Foundation.

The retailer also continues to donate 1% of its gift card sales to nonprofits across the U.S. and Canada focusing on ensuring families have access to necessities including housing, clothing, food, access to health care and education. In November, Nordstrom gave more than $1.5 million, including corporate grants to six core partners in its local communities, including Hetrick Martin Institute, Good+Foundation, National Urban League, United Way of King County, YMCA of Greater Seattle and Human Rights Campaign.   

Another new initiative is the Black-Owned and Founded Gift Guide. It is the result of the company signing the Fifteen Percent Pledge earlier this year, which is a commitment to grow purchases from businesses owned or founded by Black individuals by 10x by the end of 2030.

Lastly, Nordstrom has also launched a Gifts That Give Back category with an accompanying gift guide. A portion of the proceeds from these purchased products will benefit people, animals or the planet.

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