Nordstrom fall 17
by Brian Lipton

Nordstrom fall 17Seattle-based retail giant Nordstrom has created a new national brand campaign shot by photographer Max Farago with video by director Clara Cullen, which celebrates the best of fall men’s and women’s fashion.

The campaign, which was developed by Olivia Kim, vice president of Creative Projects at Nordstrom, is now live in the U.S. and will debut on September 4 in Canada, and will include print, digital, social, out of home and video components.  It features intimate portraits of models and non-models alike, minimally edited and styled to show how people really dress, in order to depict a modern and relevant perspective on a high-fashion campaign.

Among the men featured are Homer Hans Bryant, the artistic director and founder of the Chicago Multi-Cultural Dance Center, designer Vejas Kruzewski, Tom di Maria, director of the creative growth art center, and artists William Scott, Marc Hundley and Ian Hundley. Meanwhile, the many brands represented in the campaign include Frame, Levi’s, J.Crew, Lemaire, Ovadia & Sons, Saturdays NYC, Topman and Vans.

“People are the foundation of Nordstrom,” said Kim. “Our customers and employees are at the center of everything we do. They are our friends and our friends-of-friends, and this season we wanted to convey a sense of community and celebrate real people who are doing great and extraordinary things, who inspire us in our everyday lives.  We see brand campaigns as our opportunity to tell our most fashion-forward story, yet this season we put the focus back on the people. We cast people we find inspiring, who have something to say and use their voice for positive impact and influence whether through art, education, journalism or mixed media. Most of all, we wanted to celebrate them and their immense talents.”