by Stephen Garner

Novak Djokovic has joined the Hublot family as an ambassador for the Swiss luxury watch manufacturer ahead of the US Open.

The Serbian tennis player has won everything: 85 singles titles on the ATP circuit, including 20 Grand Slams, 5 Masters and 36 Masters 1000 and an Olympic medal. His career propelled him to the top of the ATP rankings more than ten years ago, in July 2011, a position he still holds today… after 337 weeks. He is the only player in the Open era to have won at least two Grand Slam tournaments. And the streak is still going strong, as in a few days’ time he will attempt to win his 21st title and thus break the all-time record for Grand Slam victories in the next round of the US Open.

“We are particularly honoured to have the great Novak Djokovic join our beautiful Hublot family,” said Ricardo Guadalupe, CEO of Hublot. “He is a player who makes tennis history by being unique, first and different, which is exactly our motto. It’s a great day for Hublot!”

“As an athlete driven by the ambition to make history in tennis, I am particularly proud of the opportunity to join the Hublot family, which already boasts athletes who have left their mark on their respective disciplines by becoming legends like Pelé or Usain Bolt,” added Djokovic. “With Hublot, we still have so much to win, together!”