‘OFF THE CLOCK’ – A ROARK X HINANO COLLABORATION

by John Russel Jones

It must be Spring Break somewhere. If you’re ready for a little getaway to someplace warm, adventure-oriented clothing brand Roark has already got your wardrobe packed. The Roark x Hinano ‘Off The Clock’ Collection is one of two capsules of adventure-ready goods created in partnership with iconic Tahitian beer, Hinano. Established in 1955, Hinano has been synonymous with Tahiti, from its iconic label to its thirst-quenching capabilities.

The first drop, launching March 15th, features multiple performance-driven men’s silhouettes including the micro-perforated woven stretch, The Bless Up, and Roark’s sustainably made boardshorts in three different styles. Also look for a selection of wovens, graphic tees, and hats featuring a fresh new take on Hinano and its history. The Roark x Hinano capsule also includes a range of all-new women’s pieces.

“With our Spring and Summer collections being so heavily influenced and inspired by our team’s adventure through Tahiti, how could we not team up with Tahiti’s original brewery?” said Roark Marketing Director Corey Brindley. “It’s just as iconic as the waves there, and just as commonly enjoyed. This collection gives everyone a chance to channel that taste of Tahiti.”