Old Navy has introduced plans for a Purple 4th of July, illustrative of what can happen when the flag’s emblematic colors of red, white and blue come together. The Purple 4th of July is a salute to what unites us – and a chance to celebrate inclusion with liberty and fun for all.
To kick off the Purple 4th in style, Old Navy is introducing a special edition Purple Flag Tee. In a nod to the brand’s 1994 birthdate, 1,994 of the collectible Purple Flag Tees will be available for purchase at OldNavy.com. Additionally, the brand will open a digital pop-up shop at OldNavy.com/Purple with all the purple items Americans need to celebrate belonging this year.
Old Navy will also turn its logo Purple through July 4th. The Purple logo will be visible on the brand’s online and social channels as well as at the brand’s flagship store in New York City’s Times Square.
To further demonstrate its commitment to inclusion, Old Navy is honoring Open to All with a $25,000 donation. Open to All protects customers from discrimination by asking businesses to sign a pledge that when they open their doors, they are Open to All. The brand will also be the first retailer to extend the Open to All pledge beyond the U.S. to its stores in Mexico and Canada.
“One thing is certain, we will never stop believing that Old Navy can be a place where customers and communities feel a sense of belonging — and do our best to make that so,” said Sonia Syngal, president and CEO of Old Navy. “Our doors are open for everyone, and also open for ideas, open for love, open for differences, open for dialogue, and open for change.”