by Stephen Garner
Ming Yang

Luxury online fashion retailer Moda Operandi is expanding its reach into China. As its first step into this expansion, the e-tailer has hired Ming Yang as managing director of China, growing the company’s Shanghai team and overseeing all of Moda Operandi’s business strategy and operations in mainland China. She will report directly to company CEO Ganesh Srivats.

While Moda Operandi has served the Chinese customer for years, Ming’s appointment represents Moda’s official entry into the region, as it builds out its strategy, operations, marketing, and personal styling programs from Shanghai.

Ming comes to Moda Operandi with rich experience introducing major e-commerce and marketplace businesses to the Chinese market, most recently having served as managing director for Greater China and APAC at Farfetch. Prior to Farfetch, Ming served as the China country manager for ShopRunner Inc., chief digital officer at Best Buy China, and vice president of consumables at Amazon China.

“I’m thrilled to welcome Ming as Moda’s first managing director of China,” said Srivats. “Ming’s experience successfully shaping major U.S. and U.K.-based retail brands to fit the needs of the Chinese luxury consumer is unparalleled. At Moda, we’re committed to becoming part of the local fabric in China, building our China operation from the ground-up, and ultimately being the pre-eminent luxury fashion platform for Chinese consumers. Ming has just the experience to get us there.”

“I see incredible opportunity for Moda Operandi to thrive in the Chinese market,” added Yang. “I’m excited to join Moda at such a pivotal moment and am eager to introduce the Chinese luxury consumer to a new way of shopping and discovering the world’s best fashion with Moda.”