OMEGA WATCHES TO ADD SUNGLASSES WITH NEW PARTNERSHIP

Swiss watchmaker Omega and global eyewear company Marcolin Group have agreed to an exclusive collaboration to create Omega branded sunglasses.

The first summer collection will be available exclusively in Omega boutiques around the world from August 2016 with inspiration for the sunglasses taken from Omega’s strong heritage and timepiece design.

“This is an exciting step for Omega because it leads our brand into new areas of creativity,” said Raynald Aeschlimann, president and CEO of Omega. “With our long history, there is real brand substance and authenticity to work with and we have ensured that it is truly represented in every pair of sunglasses. It’s also been beneficial to share this project with Marcolin Group, as their renowned expertise and background with high-level brands has allowed us to produce some fantastic products. For customers, this is a chance to find new ways to express personal style and a passion for our brand.”

Maurizio Marcolin, style and licensing officer at Marcolin Group, added: “We are very pleased to have reached this agreement with Omega and proud to be selected as a partner in the debut of the company’s eyewear category. It is a confirmation of our unique ability to interpret the brand’s DNA and convey it in the design of each eyewear style.”