One Of Germany’s Most Stylish E-Commerce Stores Is Expanding Into The U.S.
Apr 23, 2021
It’s been three months since Mytheresa went public. Now, the company is setting its sights on expansion in the United States—by building a team and launching a brand awareness campaign in the country. Today, the Germany-based online luxury marketplace announced the appointment of a new president of North America. Heather Kaminetsky, who most recently served as chief brand officer at direct-to-consumer startup M.Gemi, will take on the role starting June. She will be responsible for all of the retailer’s customer-facing activities in the North American market, including personal shopping, communication, and affiliate marketing. Read more at Robb Report.
