One Statistic Shows How Much Amazon Could Dominate The Future Of Retail

Amazon looms large in the future of retail. The ecommerce giant will drive half of all retail growth from 2016 to 2018, using next year’s estimated figures, according to a Morgan Stanley report. The same report, released Wednesday, says that Amazon accounts for about 31% of all US ecommerce purchases. That’s an incredible portion for one company to control in a $2.5 trillion industry. In 2017, many retail giants are struggling. The so-called “Amazon effect” is threatening brick-and-mortar retailers like Macy’s, Sears, and JCPenney. Some companies that have failed to compete on ecommerce have filed for bankruptcy this year, including Toys R Us, Radio Shack, and Wet Seal. See more at Business Insider.