ONES TO WATCH: DAVID FIN

Look Good, Feel Good, Do Good. These are three essential principles David Herzka takes to heart. When starting David Fin earlier this year, Herzka sought to make a tie with high-quality fabrics at an affordable price that can benefit others along the way. His brand lives up it to its aims. Each tie is made from fine silks and wools sourced from the same mills in Como, Italy that many luxury labels source from and is hand sewn by trained craftsmen in New York City. Better yet, five dollars from each tie is donated to Hiring Our Heroes, an initiative of the U.S. Chamber of Commerce Foundation, which helps veterans find meaningful employment. (Prices range from $85 to $105.)

Unlike most of his competitors, Herzka only sells directly to consumers through his e-commerce website, which he feels is the best way to make his product stand out to the desirable Millennial customer. “My ties would get lost in the shuffle of a large department store,” he says. “And I don’t want to take attention away from the great things Hire Our Heroes is doing for our veterans.”

However, Fin is looking to expand his reach in the near future by selling on consignment offerings in their shops. It’s all for the greater good.