ONES TO WATCH: OAS
“OAS was born as a reaction to Sweden’s extremely dark, cold, and long-lasting winters,” says Nicklas Barry, head of the brand’s U.S. operations. “Our founder, Oliver Adam Sebastian, frequented Barcelona to escape this unbearable season in Sweden, and fell in love with the ease and comfort of Spanish espadrilles, starting the line solely around that in 2010. Soon, swimwear, resort wear, and robes were added to give customers all over the world the chance to dress for vacation year-round.”
Barry notes that the brand’s most popular fabric is its terry cloth. “Terry is the go-to fabric for summer – it keeps you dry, cool, and fashionable,” he says. “We not only have our terry robes, but also terry shirts that pair perfectly with our swim trunks, resulting in the perfect after-beach outfit.” Swimwear retails around $85 for patterned styles but can go up to $149 for embroidered styles. OAS’s solid terry polo shirts start out at $99 and range up to $115 for the patterned Cuban terry button-up shirt.
You can find OAS in Rothmans, Huckberry, Soho Beach House, Nordstrom, Got Style, The Optimist, Current by John Craig, and many more great partners across the U.S. In Europe, the brand is featured in stores such as Liberty London and other top doors.
For spring/summer ’21, OAS is continuing to experiment with bold aesthetics, while trying to elevate its mix of print offerings. Fans of the line can also expect a complete remake of its famous espadrilles.
