New to the MOVE section of Project Las Vegas this season is Perry Ellis’ line of activewear, PE360, which aims to be the meeting ground of both performance and function with pieces that stretch, reflect and move with the wearer.
“Perry Ellis has always been about go-anywhere dressing,” says Michael Maccari, creative director of Perry Ellis. “By adding PE360 to the collection we have been able to go beyond everyday with versatile pieces that match the lifestyle of the Perry Ellis guy. He wants clothes that look great in any scenario without sacrificing comfort or mobility.”
So what are some of the more popular items that guys are after? “Our active stretch shirt has become more than just the base for the collection,” notes Maccari. “While the shirt is simple, it is meticulously crafted with details such as underarm venting, four-way stretch and articulated seaming that are topped off with a moisture-wicking finish. The slim fit active tech pant is also a standout piece that’s great for biking to work.”
The collection, which retails between $40 and $298, is already available in stores like Dillard’s, Asos, and select Equinox locations, and plans to expand its reach are in the works. “Our current offerings are really resonating well with our consumers, so we’re planning on growing the PE360 brand even further with new silhouettes and styles,” adds Maccari.