ONES TO WATCH: PRINCE & BOND

Prince & Bond
by Stephen Garner

Prince & BondFounded in New York City, Prince & Bond is a men’s swimwear brand with an elevated take on the classic swim short. The company, which combines artistry, craftsmanship and smart tailoring to create a versatile pair of swim shorts, crafts their wares in New York City’s historic Garment District, sources its raw materials from some of Europe’s most reputable mills and uses hand-painted prints on such top-selling styles as “The Wave” and “Jungle Nights” (Retail prices range from $125-$175).

“Through a tailored approach, we have created the ultimate pair of swim shorts that is not only smarter and flattering on a wide range of body types,” says Prince & Bond founder Nnamdi Chuks. “This versatility provides great value to our customers. They love the fact that they can throw on a pair of loafers and a polo after a quick swim and head to the bar.”

Adds Djiun Wang, creative director and co-owner: “The refined fit is what attracts our customers, but once we’ve gotten their attention, it is our exclusive prints that seals the deal. Our team of artists and designers create distinctive paintings, graphics, and prints that cannot be found anywhere else.”

The brand made its New York Fashion Week: Men’s debut on July 10 and will continue to show its spring/summer 2019 collection at Project New York and Miami Swim Week.