Online ads can be targeted based on your emotions

by MR Magazine Staff

In April, the New York Times announced that it had been using machine learning and surveys to predict the different emotions felt by readers of various stories. The newspaper has been collecting this information for a year, and has created a list of 30 commonly experienced emotions — 18 of which are available for sale to advertisers, as reported this week by AdWeek. (Meaning an advertiser for, say, analog film could opt to have ads placed only on articles that induce nostalgia, while an advertiser for something I can’t even imagine could opt to have ads placed only on articles that induce fear.) Read more at Vox.