Online Commerce Needs An Offline Experience

One of the more preposterous parts of today’s e-commerce experience is that advertising is always looking in the rear-view mirror. The ads that appears on my screen today reflect searches or purchases I made weeks ago. I’ve moved on, but the advertising algorithm is still stuck in the past. Machine learning has the potential to reverse the situation. That’s because it’s not simply processing more information more quickly; rather, it’s actively working to understand me as a shopper more fully. Read more at Tech Crunch.