Academy Award-winning actor Jared Leto has been chosen to be the new face of Gucci’s Guilty fragrance by the house’s creative director Alessandro Michele. The announcement was made via the company’s Snapchat account. Leto will star in an upcoming campaign to be shot in Venice.
A fixture at many fashion shows, Leto follows in the path of fellow actors James Franco and Chris Evans, who have appeared in previous Gucci campaigns. Leto previously appeared in a fragrance campaign for Hugo Boss.
Leto received the Academy Award for Best Supporting Actor for his role as Rayon in Dallas Buyers Club. He will play the Joker in the upcoming film Suicide Squad, and his many film and television credits include Requiem for a Dream, Prefontaine, and My So-Called Life. He is also an acclaimed musician, and heads the band 30 Second to Mars.