OUTERWEAR BRAND HAWKE & CO RELAUNCHES

Outerwear brand Hawke & Co has announced its relaunch. Known for timeless designs and commitment to quality, the brand is stepping into a new era with fresh collections, innovative designs, and a renewed focus on performance, style, and sustainability.

Since its inception, Hawke & Co has been synonymous with durability, functionality, and timeless design. The relaunch introduces a new wave of products that continue to embody those core values while integrating the latest in fabric technology, sustainability practices, and design versatility.

Founder Michael Rosenberg is known for recognizing and developing high-volume products that perform well at retail stores. His aggressive quest to offer the best possible products has propelled Hawke & Co. to the national forefront of outerwear.

Says Rosenberg, “By manufacturing globally, we ensure our customers get the highest quality and most affordable jackets without excessive markups.”

Rosenberg is now the sole owner of the Hawke & Co brand, founded by his father and uncle in 1958. He has hired a menswear veteran, Michael Macko, as the brand’s fashion director. Macko was previously the Fashion Director at Saks Fifth Avenue and Conde Nast. Blair Carp is now the President of Sales and Planning.

Hawke & Co has relocated to a new showroom and design studio at 142 West 36th Street on the 11th floor.

For more information on the re-launch of Hawke & Co visit hawkeco.com. Interested stores can email blair@zeecoapparel.com.