OVADIA AND UGG TEAM UP ON COLLECTION
UGG has teamed up with New York-based brand Ovadia to introduce the new men’s collaboration for spring/summer 2020.
The UGG x Ovadia spring/summer 2020 collection updates two of UGG men’s heritage styles, the Classic Mini boot and Tasman slippers, giving each style an East Coast edge with eye-catching tie-dyed canvas and unique distressed chestnut and black motifs. Crafted from premium suede, canvas and lined with plush wool, both silhouettes include the UGG brand’s signature UGGpure wool insole to naturally wick away moisture for comfortable and continuous wear.
“The UGG brand and our heritage styles have been icons for many years,” said Andrea O’Donnell, president of fashion lifestyle at Deckers Brands. “Watching young creatives such as Ariel and Shimon Ovadia, known for their bold designs and craftsmanship connect with these icons and create interpretations that are unique to them, has been inspirational.”
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“Our design approach for this collaboration very much mirrors our design process for Ovadia,” added Ariel and Shimon Ovadia, founders of Ovadia. “We took the UGG brand’s most iconic silhouettes and recreated them with a focus on what matters most to us – premium materials, functionality and high attention to details. We worked with the team at UGG to create a shearling with a distressed effect and the leopard print which is a staple for us at Ovadia. We’re always designing to create a finished product that feels new and timeless.”
For the collection’s campaign, American author, chef, and restaurateur Eddie Huang is featured being playfully mischievous in at the iconic Plaza Hotel while wearing the UGG x Ovadia spring/summer 2020 styles. The campaign will be featured by both brands’ social media platforms and through select media partners.
Available February 10, the collection retails from $250 – $300 and is available for purchase while limited supplies last on UGG.com, select UGG store locations, Ovadiany.com com, Extra Butter, select Neiman Marcus and select Nordstrom locations.