P448 ANNOUNCES BRAND PARTNERSHIPS WITH SURFER BALARAM STACK & SKATER LIAM PACE
Italian streetwear brand P448 is adding more athletes to its roster this season, as it bolsters its support of the surfing and skateboarding sports community with the signing of Pipe Masters Champion Balaram Stack and X-Games gold medalist Liam Pace. P448 continues to deepen its connection to the non-traditional sports world with the announcements of its other global ambassador partnerships with Israel Global Ranked Skateboarding Pheon Yam Behar, female Olympic Skateboarder Bombette Martin, and US Skateboarder Kayo Martin.
As one of the greatest surfing talents to ever come out of New York, ground-breaking professional surfer Balaram Stack’s serious dedication and unique surf style through hard-charging heavy swells has earned him numerous titles and accolades, including winning surfing’s most prestigious trophy – the Pipe Masters last year. Thus, catapulting his rank to one of the world’s top free surfers of his generation. Off the board, Stack has recently collaborated with multi-award-winning filmmaker Ben Gulliver on the movie “Hail Mary”. It is a fusion of a documentary biopic and a traditional surf film dedicated to Stack’s mother, Mary, and her influence on his life and career – that is now streaming in P448’s new 5th Avenue New York store. Stack’s creativity will pour over now into his new brand partnership with P448 – which will include his own collection of co-designed sneakers, support of upcoming P448 product collaborations like Vibram and a design partnership on the development of the brand’s first dry bag accessory – in addition to being featured in brand campaigns with event appearances.
“P448 has the balance of street and fashion, and with myself coming from New York we are surrounded by all of it. I’ve been really comfortable getting into the groove with the entire P448 team. Creating innovative products mixed with the brand’s high quality design reputation is the amazing result of our synergy – showcasing that great minds think alike. I’m really excited to share with everyone what’s to come next year,” said Balaram Stack.
Young, hungry and gifted with unique all-terrain skills, Liam Pace has earned a stellar reputation as one of the most exciting skaters in the park today to watch. The 23-year-old has an impressive skate resume with medals in some of the biggest contests in the world, but his breakout moment putting him on the map was at the 2021 X Games, where he won the gold medal leaving audiences and other skaters stunned by his specular performance. As a member of USA Skateboarding 2023 National team, Pace has the Paris Olympics in his sights as his level of competition rises to the top of his game with each contest this year. Joining a growing list of P448 Olympic skating hopeful brand ambassadors, Pace will have a design partnership as well as be featured in brand campaigns with event appearances.
“I’m super excited to be partnering with P448, we’ve got some big things in the works to bring shoes that not only bring a new highly functional but also fashionable skate shoe to everyone. Personally, I’m stoked to bring a little bit of my own style in music and fashion to the shoes I wear for skating and all other active things I enjoy doing,” said Liam Pace.
“At P448 it is very important in this new consumer reality that we as a brand continue to evolve by developing new ways of designing products. We need to not only execute with the highest level of technology, fit, fashion, comfort, and function, but relate to people on a global basis working with amazing athletes such as Balaram and Liam”, said Wayne Kulkin, Executive Chairman StreetTrend. “Liam is the complete package. Not only is he an immensely talented athlete, but he has an incredible imagination, ingenuity, and the desire to create products to revolutionize an industry that has long been very very tired. Balaram is a living legend, but also an extraordinary human being. He comes from a unique background with a humble and hard-working approach; thus, his skill set is off the charts brimming with ideas that we can incorporate into our products.”
