by Stephen Garner

Southern California retailer PacSun has signed on to be a sponsor for the Los Angeles Rams for the 2019 football season. The partnership will cross-promote the two large franchises while also offering collaborative events within Los Angeles.

PacSun will have access to an exclusive field-level suite during the games at the Los Angeles Memorial Coliseum, where hosted celebrities, influencers, and other notable VIPS will have an opportunity to engage with PacSun exclusive brands that will be featured throughout the partnership. In addition, the partnership will feature charitable community initiatives developed by both PacSun and the Rams.

“We are excited for the partnership between the Los Angeles Rams and PacSun, as it presents both our brands the opportunity to merge youth culture driven fashion with professional sports,” said Alfred Chang, president of PacSun. “With the immense success and performances both on and off the field for both brands in 2018, we are looking forward to executing the positive philanthropic efforts for youth, families, and communities in our home of Los Angeles.”

“As Los Angeles’ original professional sports team, it’s exciting to be partnering with one of Southern California’s most iconic brands in PacSun,” added Jason Griffiths, vice president of partnerships at Los Angeles Rams. “We look forward to working with PacSun to blend fashion and football in creative ways, while also teaming up to make our community a better place to live.”