PAIR OF THIEVES DONATES 100% OF NET PROFITS IN HONOR OF NATIONAL SOCK DAY
Men’s basics brand Pair of Thieves created National Sock Day in 2016 to celebrate socks. Several years ago it turned the holiday into a celebration of giving back. This year, in honor of National Sock Day, the brand will donate 100% of the net profits of all purchases on pairofthieves.com from yesterday and today, December 4thand 5th, to charity in addition to donating 200,000 pairs of socks to Baby2Baby, a nonprofit organization that provides essentials including diapers, formula and clothing to children living in poverty across the country.
“Socks are the most requested item by the unhoused community and the least donated, so we decided to turn what began as a fun way to celebrate socks, into a way to give back. Philanthropy is in our DNA both as individuals and as a company, and to use this day, so close to the holidays as an opportunity to help, just made sense,” said Cash Warren, co-founder of Pair of Thieves.
Since the inception of National Sock Day, Pair of Thieves has donated close to 4 million pairs of socks and will continue to support Baby2Baby and the many families they serve nationwide.