PAIR OF THIEVES LAUNCHES NEW “HUSTLE” UNDERWEAR AND SOCK COLLECTION, SPECIFICALLY TARGETED TO GEN Z
Who knew the Generation Gap was alive, well, and living in our underwear drawers? As if the old “boxers versus briefs” conflict wasn’t enough (didn’t boxer-briefs win that battle in the ’90s?), under- and loungewear brand Pair of Thieves’ latest creation, “Hustle,” is a brand new underwear and sock collection inspired by and created specifically for Gen Z.
This new gear offers distraction-free wear across work, play, and everything else that occupies the multi-hyphenates nonstop grind. Fashionably distinguished in bold prints or subtle solid colorways, every item in the Hustle collection is fast-drying, moisture-wicking, and anti-odor. Hustle underwear is available in sizes Small through XX-Large and includes a unique Cool Breeze Pouch for targeted lower-frontal support and cooling.
“Hustle was built for the active and engaged generation of today,” said Pair of Thieves co-founder, Cash Warren. “The idea of working one job, doing one thing, is becoming more and more outdated. Gen Z has fully embraced pursuing a more varied lifestyle and we wanted to create a collection that aligned with this mindset. All-day wearables that perform great and provide maximum comfort in all settings, and under any conditions. They happen to look great too!”
[Editor’s note: this Baby Boomer-Gen X hyphenate tried the capsule, experienced no ontological effects, and found the socks to be particularly comfy.]
Pair of Thieves Hustle underwear ($28.99 for a two-pack) and socks ($19.99 for a 3-pack of low-cut, ankle, or crew socks), are sold at select Target stores and Pairofthieves.com with wider retail and online offerings in 2023. Pair of Thieves products are also sold at Nordstrom, Amazon, WalMart, and other retailers.
