by Stephen Garner

Palm Angels has opened its first store in Miami. Located at 173 NE 40th Street, the new store is situated in the heart of the city’s Design District.

The store design recreates the atmosphere of a swimming pool through materials, graphic interventions, and evocative messages. The pool theme expands to the shop windows fixtures, characterized by round corners and mosaic cladding. A special counter, covered in ceramic tiles, displays a “No Diving” warning.

While displays are designed to highlight the products ‘artworks’ qualities, the spatial container is devised to be re-programmable and flexible: furniture and displays are mobile and can be rearranged to accommodate exhibitions, live performances, talks, and events. The new store design has been developed by the Milan-based creative agency April, in close collaboration with Palm Angels founder and creative director Francesco Ragazzi.