Panorama berlin names jürgen putzer marketing director

by Stephen Garner

Jürgen Putzer has been named the new marketing director of Panorama Berlin. In his position as head of marketing and communication, the 53-year-old is now responsible for the entire marketing strategy of Panorama Berlin.

The industry expert has over 20 years of marketing experience as a consultant, conceptual designer, and strategist. Putzer’s responsibilities include marketing, creation, and PR, and he will be responsible in particular for steering the strategic realignment of Panorama Berlin and promoting and sharpening the fair profile for exhibitors and visitors.

“As part of our realignment, this position has been newly created and we are very pleased to have Jürgen Putzer on board, who is an experienced marketing professional and longtime expert of the industry,” explained Jörg Wichmann, CEO of Panorama Berlin.

“I know Panorama Berlin as an exhibitor from the beginning and found the current development of the fair to be very exciting,” added Putzer. “That’s why I am particularly looking forward to actively helping to shape the realignment and to further sharpening the profile of Panorama Berlin.”