PARAJUMPERS LAUNCHES SPRING COLLECTION CAMPAIGN
Italian-born luxury outerwear brand Parajumpers has launched its new spring/summer 2021 collection campaign and focuses on the creative and artistic journey of the characters. The campaign combines floral and natural elements, with a mixture of bright and desaturated colors, embracing the feelings of lightness and rebirth that the spring evokes.
The characters that tell the story of this collection are artists, from photographers to filmmakers, from writers to actors and chefs. Their journey is paved with creativity and inspiration gathered from the world around them, whether it be the people they meet or the nature that surrounds them.
For the men’s collection, the characters couldn’t be more different from one another. Johnny comes from an artistic family, dancer mother, and artist father, and his life is characterized by spontaneity and the sense of possibility, which can be found in his music and drawings. Lux is a chef, and his journey is made of experimentation and creativity in the dishes he prepares. Luis’s journey is marked by experiments, experiences, and the whole connection between mind and body that define his art and inspiration. Misha transforms materials into art and loves to reimagine, reinterpret and remix objects and scenes through his artistic vision.
For the women’s collection, the characters are immersed in creativity and spontaneity, flowing through different media. Lucy is an artist, writer, and photographer, focusing on adaptation and flexibility. She never premeditates what she is going to create, her artistic expression comes spontaneously. Brooke is the youngest, but she is as fierce as the others. She dives into the role she will have to play with passion and unstoppable will. And, Adea is a filmmaker and writer, always on the move. She has a connection with the world of dance and choreography, finding inspiration in stillness as well as in movement.
Parajumpers new spring/summer 2021 collection is now available.
