PARIS SAINT-GERMAIN, NOBIS AND JAY CHOU UNVEIL COLLABORATION ON “ACE OF STADE,” A LIMITED-EDITION COLLECTORS SET

by John Russel Jones




Paris Saint-Germain (PSG), the Parisian football club; Nobis, the Canadian outerwear brand and Jay Chou, the Asian recording artist/actor/magician, have launched the Ace of Stade collaboration, a 3-in-1 Collector’s Set. This exclusive partnership marries a spectacular blend of fashion, football, and music in a one-of-a-kind jacket pairing.

The “Ace of Stade” collaboration draws inspiration from three forms of magic: Vanish, Appearance, and Transformation, and the magical game of football. This theme resonates with Jay Chou’s passion for magic and represents being at the pinnacle of any field, akin to football and performance. The ‘Ace’ is a nod to the Ace of Spades, representing excellence. The term ‘Stade’ reflects the unifying spirit of PSG and Jay Chou, captivating stadiums worldwide, whether it be through music or football. Chou is a singer, songwriter, film director, actor, art collector, presenter and magician from Taipei, Taiwan.

This collector’s set includes the Ace All-Terrain Urban Shell, which features adjustable sleeves, a vanishing phone pocket, backpack straps, and a versatile chest pocket system, ideal for a range of everyday-carry items—the Ace Shell layers seamlessly with the Stade Insulated Mid-Layer, offering year-round protection.

The final flourish of this collection is the numbered, collectible limited edition disappearing illusion box, embodying the magic and allure of this collaboration. Each package includes instructions to perform the magic illusion, adding an element of surprise and delight for the fans.

Only 800 limited edition sets will be available for pre-sale, with deliveries commencing mid-December. This collaboration is a testament to the shared values of innovation, excellence, and global appeal that Paris Saint-Germain, Nobis, and Jay Chou embody. The collaboration is available at nobis.com, Nobis stores worldwide, and PSG Toronto.