PARISIAN RETAILER THE BROKEN ARM TO RELEASE COLLAB WITH SALOMON
Parisian specialty store The Broken Arm has teamed up with athletic brand Salomon on a new footwear drop.
The duo has collaborated for the past five years on styles rooted in mountaineering and mountain sports. Their newest iteration started off as an alpine trail boot with protective, water-repellent spat but has been reimagined with tweaked proportions, adapted opening mechanism, and color palette.
The accompanying campaign photographed by Salvatore Caputo features the work of local Parisian florist Louis-Géraud Castor of Castor Fleuriste, who creates living arrangements for the boutique with locally-sourced blooms from nurseries in the Ile-de-France region surrounding Paris.
The new style, which retails for 205 Euros, is launching exclusively at The Broken Arm boutique and on its e-shop on June 5th.