PATAGONIA LAUNCHES LINE OF FAIR TRADE CERTIFIED SWIMWEAR

This spring, outdoor brand Patagonia has taken a step forward in its efforts to change the surf and apparel industries, making its full line of board shorts and bikinis Fair Trade Certified. Fair Trade offers direct and practical benefits to workers and is part of Patagonia’s broader drive to support workers, elevate communities and do work in a truly equitable way.

For every product made at a Fair Trade Certified factory, Patagonia pays a premium that workers can use to elevate their living standards, and the money goes directly to the people whose hands brought that specific product to life. In addition to the benefits paid directly to workers, Fair Trade Certified factories are required to adhere to Fair Trade USA’s strict standards for safe working conditions and environmental responsibility. Fair Trade benefits have a ripple effect that carries through to workers’ families and communities. Premiums from Patagonia purchases have been used to fund child-care programs and vouchers for medicine and household goods; at a factory in Los Angeles, California, workers voted for a dividend that equaled up to a week’s pay.

“For a long time now, there’s been too little transparency in the garment industry. When we buy clothing, we’re often oblivious to the reality of how it was made—not to mention the true human and ecological costs of the manufacturing process,” said Dave Rastovich, global surf activist at Patagonia. “The factories we rely on aren’t just full of machines; they’re also full of people with families, histories and futures that have been overlooked by the industry for far too long. Fair Trade extends a sense of value, acknowledgment and respect to members of the human family who are often pushed to the margins.”

Patagonia’s 48 styles of men’s, women’s and kids’ Fair Trade Certified board shorts and bikinis are available at Patagonia retail stores, partner stores, and online.