PAUL SMITH TO OPEN PITTI WITH SPRING/SUMMER 2025 COLLECTION

Paul Smith announces its return to Pitti Immagine Uomo opening its SS25 presentation to buyers and press on June 11th, 2024.

Says Sir Paul Smith, “I am very excited to be opening Pitti Uomo with the debut of my Spring/Summer 25 men’s collection. I was one of the first guest designers to be invited to show at Pitti back in 1993 and I think it’s a wonderful moment that highlights some of the best menswear around in a very real way. I am looking forward to presenting my collection in a more personal setting, and the return to Florence feels like just the right thing to do.”

Since the company’s beginnings in 1970, Paul Smith has been synonymous with the suit. Helping to reinvigorate men’s tailoring, Paul was part of a new wave of designers who took a playful approach to the well-established tenets of formal clothing, creating something unprecedented while paying respect to the past. Pitti has always had a particular reverence for tailored clothing. Beginning in 1972, Pitti Immagine’s history of championing craft, quality, and timeless design is almost as long as Smith’s.

Raffaello Napoleone, CEO of Pitti Immagine, says, “Paul Smith is a visionary designer, a creative with endless curiosity, an inexhaustible enthusiast, a gentleman of natural elegance, an ambassador of British creativity, a fashion lover, and a biker. And for us—for me personally and for Pitti Immagine—he is a great friend. The connection between Sir Paul Smith and Pitti has led us to create many memorable events over these thirty years. We are honored that another stage of this incredible race will take place in Florence at the next Pitti.”