by Stephen Garner
Paul Stuart Remodel

Widely known for its outstanding tailored clothing collections, Paul Stuart will now offer a new, head-to-toe sportswear line for men.

Called Future Sport: Phineas Cole, the collection includes outerwear, knits, pants, jackets, and tees that range in price from $400 to $2,000. Made in Italy, these styles feature innovative, technical fabrics paired with unique construction details.

“It’s relaxed sportswear for everyday wear,” said Ralph Auriemma, creative director of Paul Stuart and its in-house line Phineas Cole. “From track and field to the city street, these new styles feature a range of water-resistant, windproof and breathable jackets, travel-ready casual-wear pieces that are designed in high twist wool that never wrinkles, and a selection of stylish comfort pants and t-shirts.”

“This new Future Sport: Phineas Cole collection satisfies a niche that no one else in the luxury menswear category offers,” said Paulette Garafalo, CEO of Paul Stuart. “We know that younger consumers are looking for a way to dress casually with luxury fabrics and styling.  In keeping with the menswear heritage of Paul Stuart, this accomplishes that in a modern and sophisticated way.”

Auriemma added, “Future Sport: Phineas Cole is in the brand’s DNA. Like all of the Phineas Cole collections, it’s steeped in the details of menswear. This collection completes the relaxed wardrobe of the Phineas Cole customer who already appreciates its reimagined classics. These are the active styles for our international customer.”

The company also announced today that it has launched Paul Stuart Advance, its first women’s collection in collaboration with Japanese designer Mika Sato. In development for almost a year, the capsule of relaxed urban sportswear silhouettes for the younger generation of women derives its inspiration from New York and the brand’s 80-year history at its midtown location.

This capsule features styles that suit the sophisticated urban style of dressing that stylish women of all ages are looking for now. The collection features a full wardrobe that includes outerwear, skirts, pants, and sweaters in loose-fitting shapes in neutral colors for ease and ultimate comfort. Silhouettes are available in a range of neutrals that include black, navy, grey, and khaki. Retail price points range from $40 for a small bag to $400 for outerwear.