PAUL STUART UNVEILS ‘UPGRADE’ SOCIAL MEDIA CONTEST

Paul Stuart, the men’s and women’s clothing company that has been influencing the American style since 1938, is upgrading its Madison Avenue store look and offers to anybody to do the same.

Customers are invited to visit the Paul Stuart flagship store on Madison Avenue, and talk with a sales associate about upgrading their look. They will have a chance to win a $2,000 gift card redeemable at any Paul Stuart store or online for Paul Stuart merchandise just by Instagramming the outfit of their choice.

How the winner gets selected: once customers finds their perfect new look, they should take a picture of the chosen apparel, accessories and/or footwear and post it to their own Instagram account tagging @paulstuartny and including the hashtags #paulstuartupgrade and #contest. No purchase is necessary to enter the contest.

The grand prize winner will be selected by a panel of internal judges.

The contest is now live through August 9, when the front of the store is scheduled to re-open with its own new look.