PERSOL CELEBRATES NEW RELEASES AND CAMPAIGN IN NEW YORK

Persol celebrated the launch of the brand’s new summer releases, reissues of styles from its archives and 2019 campaign titled “For the sun. Not only.” with an intimate dinner at the Gramercy Park Hotel Terrace on Tuesday.

Notable guests among actors, musicians, models, artists, and press included Gabriel Kane Day-Lewis, Jeremy McClain, and Sean O’Pry. DJ Brendan Fallis provided music for the evening.

In Italian the name Persol means “for the sun”, referencing the very function for which they were invented. For this new collection, Persol’s classic 649 models are redefined with new double-layer acetates combined with polar lenses in brand new colorways. Patterns are superimposed on the frame front, highlighting the iconic Persol arrow while the temples with the Maflecto system feature the brand’s classic havana tones.

Photos courtesy of BFA for Persol

The iconic ‘80s style PO3225S, seen on Tom Cruise on the 1988 film Cocktail, is back from the archives. The frame, which features a boxy design and straight frame front, is the perfect accessory for the eclectic style that characterizes Persol’s contemporary aesthetic. The brand history is evident in the key bridge inspired by the legendary 649 model and in the flex arrow that seals the slim temples.

The PO3219V design, acetate oval glasses inspired by the ‘30s are a new addition to the optical range. Their vintage elegance is also evident in the sculpted detail that accompanies the bridge and improves how the frame rests on the face, while the flex hinge and temple with the Meflecto system guarantee a perfect fit.