Rowing Blazers is taking its brand of prep menswear to the West Coast with a new pop-up shop opening today inside the U.S. Post Office (officially Brentwood Substation No. 1) at the Country Mart in Santa Monica, CA.
Still, a functioning post office (yes, you can mail letters and buy stamps there as well as candy), the tiny space will serve as a West Coast outpost for Rowing Blazers with a curated selection of tees, polos, rugbies, dad hats, and, of course, blazers. The shop will remain open for four months and will be open Monday – Sunday, 10am – 6pm.
“The Country Mart is classic. And there’s nothing quite like it anywhere else in the world,” said Jack Carlson, founder of Rowing Blazers. “It’s real old L.A. – but it’s also the spot where some of the coolest people in the city hang out. It’s cool without being flashy. And what could be better than doing a pop-up inside a post office?”
Opened in 1948, The Country Mart was modeled on a traditional English village market — but with a California twist; and from the start, it’s been a low-key celebrity hangout. Today, the Mart features a diverse mix of tenants, from an old-timey burger joint to a Visvim concept space.